Personal Branding Basics

Led by Loraine Sibanda , a publicist, strategist, and storytelling expert named among the Top 100 African Women of Global Impact, this workshop blends strategy, storytelling, and self-discovery to help you position yourself with purpose and clarity.

What You’ll Learn:Week 1: Defining Your Identity

• Unpacking your “why” and brand essence

• Discovering your unique value and positioning

• Clarifying your mission, values, and audience

  
  

Week 2: Crafting Your Brand Story

• Storytelling that connects emotionally

• Writing your brand bio and elevator pitch

• Building your credibility through content and communication

  
  

Week 3: Visibility & Digital Presence

• Building a consistent online identity

• Social media strategy and content pillars

• How to show up with confidence and consistency online

  
  

Week 4: Monetizing Your Brand

• Turning visibility into opportunity

• Collaborations, partnerships, and thought leadership

• Setting up systems for brand growth and sustainability

Who It’s For:

• Professionals seeking to reposition or relaunch their brand

• Entrepreneurs and founders wanting to build trust and recognition

• Coaches, creatives, and executives who want to use their personal brand to lead with impact

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Outcomes: By the end of this 4-week journey, you’ll walk away with:

• A clear personal brand blueprint

• A compelling brand story and visual direction

• A digital strategy for visibility and engagement

• Confidence to show up as the best version of yourself — on and offline

  
  

Duration: 4 Weeks

Format: Virtual (Live Strategy Sessions + Worksheets)