How to be your own Publicist

Led by Loraine Sibanda, an award-nominated publicist and brand strategist, this program equips you with insider tools, media-ready techniques, and a system to position yourself and your brand in the spotlight — without a big PR budget.

What You’ll Learn: Week 1: The Foundations of PR

• Understanding how the media works

• Crafting your unique story and brand message

• Building your credibility and public image

  
  

Week 2: Media & Visibility Strategy

• How to create your own media kit and press release

• Identifying media platforms that align with your brand

• Approaching journalists, bloggers, and influencers the right way

  
  

Week 3: Content & Storytelling

• Creating newsworthy stories and content angles

• Using social media for PR visibility

• Managing your digital footprint and reputation

  
  

Week 4: Consistency & Growth

• How to maintain media relationships

• Building thought leadership and expert authority

• Turning publicity into business opportunities

  
  

Who It’s For:

• Entrepreneurs, small business owners, and coaches

• Influencers or creatives building their personal brands

• Anyone who wants to handle their own PR like a pro

  
  

Outcomes: By the end of this course, you’ll have:

• A clear personal publicity strategy

• A ready-to-send press kit and media contact template

• The confidence to pitch yourself and your brand to media platforms

• The skills to manage your own reputation and visibility

  
  

Duration: 4 Weeks

Format: Virtual (Live Workshops + Templates + Media Toolkit)