Ackermans lingerie campaign. YES!!

I have a thing for lingerie and I am hundred person sure so do a great hefty bunch of women in South Africa. So you can imagine my excitement when I saw the Ackermans Campaign on Twitter. I also recently bought 2 bras from there . So far so good. Seeing my favorite musician Busiswa and Zimbabwean Award winning Presenter Kim Jayde was a plus.

Whether or not these campaigns are effective is a story for my podcast or as I always say its a topic for another day but what I personally recognise is the power to BE and by BEING we allow or give other women permission to be themselves. The campaign is balanced in terms of representation as well as in terms of the different age groups represented.

As always brands will naturally gravitate towards celebrities or media personalities because of the impact the campaign can potentially have . They have a following individually so they have numbers. Hopefully they have “influence” and can influence women to BE and buy motre lingerie so Ackermans has more money. ki ki ki. This is a business at the end of the day.

Society has told us that stretch marks, cellulite and rolls are flaws that we need to embrace – but we think they are purely part of what makes us real women, and there’s more to us than what meets the eye.

You can be a part of the campaign by doing the following

1. Follow Ackermans online ( Facebook and Instagram)

2. Take a selfie of yourself

3. Post your picture on Instagram or Facebook with the hashtag #IamMe, complete the sentence “I am…” in your caption and tag us.