That “AWKWARD” Factor!!!

I see a lot of fashion and accessories brands merging in SA and Africa as a whole but i am waiting for something that will steal my heart away.

Posting pictures on FB is not enough anymore. We all know that. It drives me insane when young upcoming brands are lazy to think out of the box and expand their marketing ways of thinking. Tweeting pics for events is also not enough anymore. Look around you and look in your industry to see how others are doing it differently , there’s more you can give and more you can do to push that brand forward.The guess who is wearing my outfit type of posts is just not appealing anymore. Okay, so please stop it. Who in 2014 is still posting the “Who wore it best” posts and pics on FB??  Visibility is always great for any brand especially the ones new on the market but how is your business being innovative in the digital and online marketing space???? SA brands got start thinking on that Lady Gaga kind of marketing. Annoy us but please do not bore us. In the beginning Lady Gaga was just awkward and a bit annoying because she just would not quit with her outfits and crazy videos but in the end she got our attention. There are lessons to be learnt from her.

As a Blogger i get invites to events and if the event is a must attend i will beg and call and pester friends to have my name on the guest list. Why do i do that? There is something that draws me in. I don’t want the product. I want the STORY!!!

Tell me a story. Tell me who you are. Draw me in. That “AWKWARD” factor. Does your business have that??